PUMA_ATTÈMPT HACK THE ARCHIVE
SEASON AW2022
Graphic Design: Chris Austin
Apparel Design: Ben Lamprey
Product Management: Charles Poiteau
Footwear Design: Ana Junquera
Accessories Design: Laura Castex
Product Development: Hugh Lau
Graphic Design: Chris Austin
Apparel Design: Ben Lamprey
Product Management: Charles Poiteau
Footwear Design: Ana Junquera
Accessories Design: Laura Castex
Product Development: Hugh Lau
In collaboration with Chinese designer brand ATTEMPT, we continued the brand's deconstructivist exploration, extending the usual deconstruction, stitching, and destruction of clothing design to the overall visual design. Based on the theme of hackers breaking into archives, the subjective act of deciphering, uncovering, and exploring the information network is extended into the design language of the collection.
Custom logo fonts are seen placed throughout spliced graphics, TPU labels and embroideries.
Custom logo fonts are seen placed throughout spliced graphics, TPU labels and embroideries.
