PUMA_DOWNTOWN

SEASON AW2022

Graphic Design: Chris Austin & Jeremy Chabran @ studio äkta
Apparel Design: Ellen Obrecht & Caro Wheat
Product Management: Alex Day

Illustrations and graphics designed for the PUMA Downtown collection, executed in suede puff and rubber prints.

The Q4 range focussed on finding inner peace and harmony in everyday life, through a mental wellbeing lense. Graphics and illustrations were developed in collaboration with Jeremy Chabran.

For Q3, we focus on PUMAs 10for25 sustainability strategy and built a guide to being biodiverse. We achieved this storytelling through playful illustrations and slogans such as “Happy Planet Happy Life”.