HACK THE ARCHIVE
Global collaboration between PUMA & ATTÈMPT Shanghai.
This range continues the theme of ‘hack the archive’. Deconstructing iconic products such as the PUMA T7 tracksuit, and fusing elements from both ATTÈMPT and PUMAs archive. In addition to this, custom logotypes, deconstructed graphics and labeling throughout apparel, footwear and accessories align the package.
Graphic design: Chris Austin / Apparel design: Benjamin Lamprey & Attèmpt / Footwear design: Boris Sogorb & Ana Benito Junquera