POWERED BY ELECTRICITY
POWERED BY ELECTRICITY
POWERED BY ELECTRICITY
Season: AW23
Graphic Design: Chris Austin
Apparel Design: Mia Thompson
Product Management: Alonso Sanchez & Tom Brown
Basestyle Design: Jake Bennett
Designed to embody the electrifying playing style and the atmosphere of those European nights in Manchester, we set about creating the new third jersey with this in mind.
The jersey features an electric lightning bolt pattern throughout the jersey, shorts and jacquard socks, as well as neon pink elements on the club crest and sponsor logos that light up under specific conditions to bring this energy to the outfit.
Together with The Black Eye Patch, we created a custom font which was released for the pre-season tour in Japan.