PALERMO PALERMO PALERMO  

PALERMO PALERMO PALERMO  

PALERMO PALERMO PALERMO  


Project: Palermo Home
Season:
AW23

Graphic Design:
Chris Austin
Apparel Design:
Mia Thompson
Product Management:
Doris Oliva
Footwear Design:
Pablo Garza


The PUMA_Palermo new home jersey, styled by Dua Lipa for the launch of PUMAs Palermo silo. The new Home kit celebrates pink, Palermo’s eternal identity, which has always made the club’s kits unique and unmistakable at an Italian and international level.

The design of the shirt combines two different shades of pink in an elegant play of light and dark tones that alternate creating vertical stripes, to enhance the pink color in different intensities.

The reference goes to one of the first shirts used by Palermo in the mid-80s, which featured an innovative striped combination.


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