MADE WITH MILANISIMO
MADE WITH MILANISIMO
MADE WITH MILANISIMO
Season: AW24
Graphic Design: Chris Austin & Dario Utichi
Apparel Design: Dayle Rushton & Rob Renton
Product Management: Gabriel Bozzola
Goalkeeper Concept: Chris Austin, Jake Bennett & Tom Brown.
Where red meets black, football meets family, with the classic colours portraying a visual representation of the human genome – the essence of the Milanismo. It represents the passion that flows like blood through the veins of fans, a tradition passed on through generations, and donned by some of the greatest to ever play the game.
Bringing a classic approach for the 125 year anniversary of AC Milan, we brought the concept to life through subtle trim and embellishment details throughout the garment.
Classy trims are thoughtfully placed on the jersey, such as the 125 years back neck sign-off, along with an inside neck graphic representing the “Social Club Institution” storytelling.