AC MILAN_THE DEVIL IS IN THE DETAILS
AC MILAN_THE DEVIL IS IN THE DETAILS
AC MILAN_THE DEVIL IS IN THE DETAILS
Season: AW25
Graphic Design: Chris Austin, Dario Utichi
Apparel Design: Jake Bennett
Product Management: Gabriel Bozzola
Coined by founder Herbert Kilpin in 1899, his vision for the Club was to be a "team of devils", stating "Our colors will be red like flames and black to invoke fear in our opponents." The symbol of the devil has since become a distinctive feature of the Club, recognized by supporters around the world. Kilpin's dream ultimately came to life, laying the foundations for a legacy that has continued to grow for 125 years and counting.