HACK THE ARCHIVE_HACK THE ARCHIVE_
HACK THE ARCHIVE_HACK THE ARCHIVE_
HACK THE ARCHIVE_HACK THE ARCHIVE_
Season: SS22
Graphic Design: Chris Austin
Apparel Design: Benjamin Lamprey
Chinese designer brand Attèmpt creates casual clothing with an urban feel, combining minimalist aesthetics with functionality and fresh styling. For their debut collaboration with PUMA, Attèmpt takes on the theme of “hacking the archive” – marrying classic and progressive styles to create distinct pieces with premium attention to detail. PUMA x ATTÈMPT is where minimalism meets athletic heritage, deconstructed elements meet technical design, and a tonal palette comes alive with bold color pops. The result is a collection that is fresh, unexpected, and raw.
Custom typography, spliced graphics and thoughtfully placed brandings tie the product together.