BVB_DARE TO STAND OUT  

BVB_DARE TO STAND OUT  

BVB_DARE TO STAND OUT  


Project: BVB Special Edition
Season: SS25

Graphic Design: Chris Austin
Apparel Design:
Rob Renton & Muraa Kang
Product Management:
Christoph Weickert & Tim Wormser

Dare To Stand Out.

Reminiscent of those 90s bangers, the culture jersey is in a relaxed retro fit, featuring a matt/shine jacquard fabric, 3D weld flock embellishments and detailed flatknits. Big kudos to the PUMA team to create a great jersey once again.

The BVB of the 90s stands for a very special spirit. On the pitch, it was all about being brave, seizing opportunities and never stopping believing in your dreams. The neon-colored jerseys were loud, eye-catching and unique. With the current special jersey, we want to revive this spirit and encourage people to go their own way - to be brave, loud and colorful, no matter how crazy it seems. Everything united under the slogan "Dare to stand out."



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