PUMA_KIDSUPER_CLUB WORLD CUP
PUMA_KIDSUPER_CLUB WORLD CUP
PUMA_KIDSUPER_CLUB WORLD CUP
Project: PUMA x KidSuper Club World Cup
Season: SS25
Illustration: Colm Dillane (KidSuper), Chris Austin, Lisa Herr
Graphic Design: Colm Dillane (KidSuper), Chris Austin
Apparel Design: Mia Thompson
Product Management: Alonso Sanchez, Theo Pinnock
Partner Management: Ferdinand Krug
The Beautiful Game
PUMA x KIDSUPER collection, a unique blend of football, fashion, and art, debuting at this summer’s biggest club tournament. This collaboration brings hand-drawn graphics, watercolor palettes, and club-inspired designs to the pitch, offering a fresh artistic take on the Beautiful Game.
Together with KidSuper, we designed hand drawn watercolor inspired graphics, deeply inspired by each club’s culture and surroundings. Additionally, retro-inspired jerseys, pre-match tracksuits and a custom font set were developed to complete the collection.
Manchester CityThe Manchester City kit revisits the classic sash design with KidSuper's watercolor palette and hand-painted details. The design captures the spirit of Manchester and the excitement of the Poznań celebration, offering a fresh and artistic perspective on the beloved City kit. The outfield kit integrates a unique all-over Poznań repeated graphic, inspired by the fans and designed in collaboration with New York-based fashion designer KidSuper. The fresh white base contrasts with a black and red diagonal sash, loved by Manchester City fans across the globe since away kits of the 1970s worn by the likes of Colin Bell. A special goalkeeper kit has also been launched, in a neon sun colorway, with a black and yellow sash and all-over Poznań graphic.Borussia DortmundTwo worlds are set to collide—Borussia Dortmund's footballing heritage and KidSuper’s artistic flair. This collaboration brings together a passionate fanbase and a modern take on football’s intersection with pop culture, creating a kit that honors the past while embracing KidSuper’s bold design aesthetic. The classic blend of black and yellow, known by football fans around Europe, features hand-drawn graphics to create an energetic design. The collection also features a special goalkeeper kit in a pink colorway, with yellow accents. Inspired by the geometric design of a honeycomb, the painted hexagonal cells cover the shoulders of the jersey.PalmeirasIn 1914, a group of Italian immigrants founded a football team in São Paulo. Over a century later, Palmeiras continue to embody the vibrant fusion of Italian and Brazilian culture. With this kit, KidSuper honors the Club’s legacy as the inaugural Club World Champions in 1951. The baroque-inspired Home kit features a leaf motif against a golden base, a nod to the Club’s Copa Rio triumph and timeless status. The goalkeeper jersey features the same design but in glowing red, dark crimson and gold.FC SalzburgAlpine beauty with a New York edge. From the PUMA x KIDSUPER collection, the FC Salzburg kit reimagines the iconic Edelweiss flower with sweeping strokes of ivory, lemon, and baby blue for the Home kit and an ultra-blue base with scotch blue and lemon details for the goalkeeper kit.
Mamelodi SundownsTshwane’s evening sky hits different. In the PUMA x KIDSUPER collaboration, the Mamelodi Sundown’s Home kit does the same – blending warm, sunlit tones with cooler shades to reflect the club’s signature style. The result captures the rhythm, energy, and joy of Sundown’s football, known locally as “shoeshine and piano.” The Home jersey features a yellow base with mountain blue, green and white details with the goalkeeper jersey implementing a purple base with yellow and mountain blue details.Al-HilalThe Al-Hilal Home kit takes its cue from the Club’s name – meaning the crescent moon in Arabic. KidSuper brings that symbol to life in tonal blues, with a glowing lunar graphic that reflects the quiet confidence of a team known across Asia as ‘The Boss’. A shirt for the dreamers, lit by the night sky, charting a path from Saudi Arabia to San Francisco – because greatness never stays in one place. The goalkeeper jersey switches things up with an alpine snow base with blue and navy details.MonterreyMonterrey’s kit is bold, with geometric patterns that celebrate the Club’s rich history while embracing modernity, bringing the spirit of northern Mexico to the international stage. The white base features hand painted mountain regions with navy accents to create a vibrant and beautiful piece of art. The goalkeeper kit takes a pink base and integrates white and navy detailing to make sure it stands out from the crowd.KidSuper FontThe custom hand-drawn font for the Club World Cup was developed in the style of KidSuper’s handwriting. Custom lettersets were created for each teams home and away kits, featuring subtle crest detailing and personalised colour rotations.