PUMA FOOTBALL SHOWTIME PACK
PUMA FOOTBALL SHOWTIME PACK
PUMA FOOTBALL SHOWTIME PACK
Season: SS26
Concept: Roya Hojati
Graphic Design: Alexander Engel, Chris Austin, Ricardo Martin
Colour & Materials: Roya Hojati
Footwear Design: Kenan Medic, Tomiwa Adeosun, Daniel Wilhelm
Product Management: Viktor Fitler, Lucia Mayagoitia
Product Development: Philipp Dorsch, Geraint Harries
Inspired by the iconic TRICKS PACKS of 2014 and 2016 — the collection that made PUMA the brand that put mismatched, two-coloured boots on the map first — the SHOWTIME PACK brings the same bold, expressive energy back to football’s biggest stage across FUTURE, ULTRA, and KING. Loud, fearless, and impossible to ignore, the collection is built for a new generation of players ready to steal the spotlight every time they step onto the pitch.
The SHOWTIME PACK is one chapter in a broader 2026 story. SHOWTIME debuted on the track before the pitch, PUMA introduced the name in running earlier this year, ahead of any other brand. PUMA is unifying its brand across sport with one bold color direction — the same vibrant palette crossing from the pitch to the track, the court, and the course.
From elite runners at the Boston and London Marathons, to basketball players in the NBA Playoffs, to golfers at the US Open, PUMA athletes across disciplines will carry the SHOWTIME energy through the sport’s biggest moments of the year.