WELCOME TO THE BIO/VERSE

WELCOME TO THE BIO/VERSE

WELCOME TO THE BIO/VERSE

Project: PUMA x Perks And Mini
Season: AW22

Graphic Design: Chris Austin & Misha Hollenbach
Apparel Design: Mike Djossou & Shauna Toohey
Product Management: Gordon Petersen
Footwear Design: Ana Junquera
Accessories Design: Laura Castex
Partner Management: Yasmina Junek

Welcome to the P.A.M. & PUMA Bioverse.

P.A.M. and PUMA come together to create a collection blurring the lines between streetwear and outdoor clothing, within a larger multifaceted community project PAM/PUMA BIO/VERSE. Aiming to reconnect with the concepts of nature and community, taking the wearer from the convenience store to the hiking trail.

Graphics were inspired by the South American Yareta, a blobby, velvety cushion plant, adding a slight natural pixellated lense throughout to give a digital feel. Materials and colour were crafted style by style, lending a bespoke outlook to each and every garment and giving a wide variety of outfits to be worn throughout the range.

Panel placed knits were developed alongside a co-branded polar fleece print, heat embossed linings and outer shell fabrics for the outerwear pieces. Whilst trims such as metal belt loop clasps, recycled TPU badges, pullers, woven tapes and 1x1 ribs were custom developed, inspired by technical hiking gear.

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