PUMA x Manchester City – Not Your Typical City

Running through a full gradient of sky blue – darker at the shoulders and lightening as it falls – the shirt is finished with a striking mirage metallic cat, monochrome crest and sponsors, along with an inside neck detail of “Not Your Typical City”, and raised flatknit cuff details.

The design speaks to the idea of progression, of a club always moving forward and never settling for where it currently stands. The overall effect is a kit that feels modern and distinctive while remaining unmistakably City.

Project: Manchester City Home
Season: AW26

Graphic Design: Chris Austin, Lisa Herr
Apparel Design: Will Savage, Jacob Bennett
Product Management: Tom Brown, Nicolai Cacao

PUMA Goalkeeper Concept

Inspired by PUMA’s iconic goalkeeper jersey, this concept bring a legendary design back with a modern perspective while honouring its heritage.

The original graphic, inspired by goal netting, created a bold and nostalgic visual identity. We reimagined this design today, putting the goalkeeper at the centre of the game, reflecting their unique visual and position as number 1 on the pitch.

The design celebrated PUMAs long-standing commitment to the goalkeeper and the position we have always championed.

Project: Goalkeeper Concept
Season: AW26

Graphic Design: Chris Austin
Apparel Design: Jacob Bennett
Product Management: Tom Brown

PUMA x AC MIlan x Pleasures

The 2023/24 AC Milan Fourth Kit designed together with PLEASURES blends the punk, metal, and grunge influences of the LA streetwear brand with the intricate beauty of Milan’s gothic architecture.

The jersey features an illustration inspired by the detailed gothic architecture found in Milan, with a central motif inspired by the crest shape of AC Milan. Combining all of these together in fully placed panel prints on the front, sleeve and back panel, along with a detailed flatknit polo collar and cuff details. These are presented in two colourways, day and night.

Heat transfers are developed in three respective versions; “promo” is in solid silver heat transfers, “authentic” features a highly reflective 500cd heat transfers with a lightweight twill backing on the crest, and “replica” features 350cd flat reflective heat transfers.

Project: PUMA x AC Milan x Pleasures
Season: SS24

Graphic Design: Chris Austin
Apparel Design: Dayle Rushton
Product Management: Alonso Sanchez & Gabriel Bozzola
Partner Management: Yasmina Junek

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