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Chris Austin is a Senior Graphic Designer specialising in football graphics, performance apparel and sportswear, with 15+ years of experience spanning global sport, lifestyle and music. Based in Germany, working at PUMA since 2017 across Global Licensed Football Apparel, leading graphic concepts, seasonal direction, licensed product and high-profile collaborations.

Employment

PUMA SE

Senior Graphic Designer - Teamsport Apparel - Herzo, DE
July 2021 - Present

PUMA SE

Graphic Designer - Prime & Select - Herzo, DE
December 2019 - July 2021

PUMA SE

Graphic Designer - Core - Herzo, DE
June 2017 - December 2019

Merchandising For Life

Graphic Designer - Art Department - London, UK
2011 - May 2017

Skills

Creative
Seasonal Graphic Creative Direction
Concept to Final Product Development
Graphic Systems
Illustration
Typography
Storytelling

Product Graphic Focus
Performance Apparel: Matchwear and Trainingwear
Lifestyle Apparel: Leisurewear
Print & Production: Print Separation, Screen Printing, Sublimation
Fabric Development: Jacquards & Wovens
Trims Development: Flatknits, Tapes/Bindings, Heat Transfers, Zips etc...

Graphic Focus
Visual Identity & Branding
Marketing & Advertising
Album Cover & Publication
Presentation Design (Powerpoint/Miro/Acrobat)

Tools
Photoshop
Illustrator
InDesign
VStitcher/Browzwear
Vizcom
Miro
Microsoft Office
Smartsheet
AI & Workflow Automation

Guidance
Direct Reports (x2)
Mentoring Teams
Creative Strategy
Cross-Functional Collaboration

Press

PUMA World Cup Jersey Release (2026) – Forbes (Tiana Randall).

For this World Cup, Puma built its kits on a performance-first foundation, using ULTRAWEAVE 2.0, its lightest fabric, to maximize athletes’ freedom of movement. Building on top of performance, design played a key role in depicting cultural identity. Austin explained that, rather than simply featuring flags or national colors, the team works closely with federations and local communities to gather cultural insight, especially in countries like Ghana, Senegal, and Côte d’Ivoire. “There’s a lot of rich culture there, particularly in the patterns and fabrics, so we want to honor that in the right way,” he said. “We bring those elements into the jersey in a modern way, and in a Puma way as well.”

Read the full story here (external link).

The Football Team That Finally Got Fashion Right (2024) - Business of Fashion (Daniel Yaw-Miller)

When AC Milan took the field this month in its home game against Napoli — a clash of two of Italy’s most historic football clubs — the Milanese team donned blacked-out jerseys designed by Los Angeles streetwear brand Pleasures.

Designated as the team’s official fourth kit, the limited edition apparel the team will play in for select games this season with one “light” and one “dark” colourway, the jerseys feature references to the city’s gothic architecture as well as hip-hop culture.

It was an unlikely partnership: the punk-inspired indie streetwear label worn by celebrities like Kylie Jenner and The Weeknd had no prior connection to the Italian sports mainstay. But the commercial reception to it was phenomenal.

The initial launch of the collaboration, when jerseys went on sale for fans, was AC Milan’s most successful day in terms of e-commerce sales, up 69 percent above its last record, according to the team. The $180 cream-coloured version of the jersey proved to be the biggest hit and has become an all-time bestseller, now trading on StockX for as much as $290.

Read the full story here (external link).

Last Updated 24.10.37

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