PUMA_AC MILAN_PLEASURES
SEASON SS2024Graphic Design: Chris Austin & PLEASURES
Concept: Chris Austin, Alex James & Vlad Elkin
Apparel Design: Dayle Rushton
Product Management: Gabriel Bozzola & Alonso Sanchez
Partner Management: Yasmina Junek & Ferdinand Krug
OUT OF THE SHADOWS.
The 2023/24 AC Milan Fourth Kit designed together with PLEASURES blends the punk, metal, and grunge influences of the LA streetwear brand with the intricate beauty of Milan’s gothic architecture.
The jersey features an illustration inspired by the detailed gothic architecture found in Milan, with a central motif inspired by the crest shape of AC Milan. Combining all of these together in fully placed panel prints on the front, sleeve and back panel, along with a detailed flatknit polo collar and cuff details. These are presented in two colourways, day and night.
Heat transfers are developed in three respective versions; “promo” is in solid silver heat transfers, “authentic” features a highly reflective 500cd heat transfers with a lightweight twill backing on the crest, and “replica” features 350cd flat reflective heat transfers.
The 2023/24 AC Milan Fourth Kit designed together with PLEASURES blends the punk, metal, and grunge influences of the LA streetwear brand with the intricate beauty of Milan’s gothic architecture.
The jersey features an illustration inspired by the detailed gothic architecture found in Milan, with a central motif inspired by the crest shape of AC Milan. Combining all of these together in fully placed panel prints on the front, sleeve and back panel, along with a detailed flatknit polo collar and cuff details. These are presented in two colourways, day and night.
Heat transfers are developed in three respective versions; “promo” is in solid silver heat transfers, “authentic” features a highly reflective 500cd heat transfers with a lightweight twill backing on the crest, and “replica” features 350cd flat reflective heat transfers.
