Chris Austin is a British graphic designer now based in Germany, where he works as a Senior Graphic Designer for Global Licensed Football at PUMA. On this site, you can see a curated selection of work, highlighting his expertise in blending technical design, sport, fashion, and strategic concept creation to each seasonal campaign.
His design career began in the music industry, crafting merchandise for bands and artists globally. He later joined PUMA Sportstyle, creating inline design concepts and guiding collaboration projects before transitioning to his current role focused on football graphic design and illustration.
Over the years, Chris has worked on collaboration projects within PUMA for influential brands such as C.P. Company, Off-White, KidSuper, Slam Jam, Perks and Mini, Pleasures and NEMEN.
One of Chris’s standout projects is the AC Milan × Pleasures Fourth Kit for the 2023/24 season. Crafted in collaboration with PUMA and LA-based streetwear label Pleasures, the design merges the grit of punk, metal, and grunge with Milan’s iconic gothic architecture. This project exemplifies his ability to merge cultural influences with innovative design, creating a visually striking and performance-oriented football kit
PUMA × NEMEN (AW22), Chris created a “spy camouflage” pattern inspired by supercar testing, applying it across jacquard knits, technical layers and multi fabric constructions
PUMA × KidSuper Club World Cup (SS25) – Chris co-developed hand drawn watercolor inspired graphics and a custom font set alongside KidSuper, for a lineup of global clubs like Manchester City, Borussia Dortmund, Palmeiras, Monterrey, Al-Hilal, Mamelodi Sundowns and FC Salzburg
PUMA Global Football (Teamsport)
Senior Graphic Designer
2021 – Present
PUMA Sporstyle Prime/Select
Graphic Designer
2019 – 2021
PUMA Sportstyle Core
Graphic Designer
2017 – 2019
Merchandising For Life
Graphic Designer
2009 – 2017
The views and opinions expressed on this website (chrisjaustin.co) are solely my own and do not reflect the views of any employer, organization, or affiliate. All content is provided for informational purposes only and should not be taken as professional advice.