Project: PUMA x AC Milan x Pleasures
Season: SS24
Graphic Design: Chris Austin
Apparel Design: Dayle Rushton
Product Management: Alonso Sanchez & Gabriel Bozzola
Partner Management: Yasmina Junek
Season: SS24
Graphic Design: Chris Austin
Apparel Design: Dayle Rushton
Product Management: Alonso Sanchez & Gabriel Bozzola
Partner Management: Yasmina Junek
The 2023/24 AC Milan Fourth Kit designed together with PLEASURES blends the punk, metal, and grunge influences of the LA streetwear brand with the intricate beauty of Milan’s gothic architecture.
The jersey features an illustration inspired by the detailed gothic architecture found in Milan, with a central motif inspired by the crest shape of AC Milan. Combining all of these together in fully placed panel prints on the front, sleeve and back panel, along with a detailed flatknit polo collar and cuff details. These are presented in two colourways, day and night.
Heat transfers are developed in three respective versions; “promo” is in solid silver heat transfers, “authentic” features a highly reflective 500cd heat transfers with a lightweight twill backing on the crest, and “replica” features 350cd flat reflective heat transfers.
The jersey features an illustration inspired by the detailed gothic architecture found in Milan, with a central motif inspired by the crest shape of AC Milan. Combining all of these together in fully placed panel prints on the front, sleeve and back panel, along with a detailed flatknit polo collar and cuff details. These are presented in two colourways, day and night.
Heat transfers are developed in three respective versions; “promo” is in solid silver heat transfers, “authentic” features a highly reflective 500cd heat transfers with a lightweight twill backing on the crest, and “replica” features 350cd flat reflective heat transfers.