Football Culture
Project: Goalkeeper Concept
Season: AW26
Graphic Design: Chris Austin
Apparel Design: Jacob Bennett
Product Management: Tom Brown
Images by my pal Tom Brown*
Inspired by PUMA’s iconic goalkeeper jersey, this concept bring a legendary design back with a modern perspective while honouring its heritage.
The original graphic, inspired by goal netting, created a bold and nostalgic visual identity. We reimagined this design today, putting the goalkeeper at the centre of the game, reflecting their unique visual and position as number 1 on the pitch.
The design celebrated PUMAs long-standing commitment to the goalkeeper and the position we have always championed.
The original graphic, inspired by goal netting, created a bold and nostalgic visual identity. We reimagined this design today, putting the goalkeeper at the centre of the game, reflecting their unique visual and position as number 1 on the pitch.
The design celebrated PUMAs long-standing commitment to the goalkeeper and the position we have always championed.