PUMA x NEMEN

The PUMA_NEMEN® second collaboration draws inspiration from the “Erlkönig” spy-camouflage used for supercar prototypes, using this disruptive pattern to blur the lines between an assortment of fabrics and technical constructions.

After months of print techniques and development, we achieved a seamless high quality outlook and execution throughout multiple fabrics and constructions to tell a 360 story through apparel, footwear and accessories.

The technical jacqaurd knit was crafted with reflective yarns and complimented by highly reflective BEMIS heat transfers. Additionally, silicone embossed female velcro patches, matt/reflective labels and holographic badges are placed on the inside of the storm flaps to add extra detailing reminiscent of functional race
suits.


Project: PUMA x NEMEN
Season: AW22

Graphic Design: Chris Austin
Apparel Design: Mike Djossou, Leo Fasolo, Cate Fasolo
Product Management: Gordon Petersen & Diem Lien Tra
Development: Hugh Lau
Footwear Design: Ana Junquera & Erin LeGros
Partner Management: Yasmina Junek

PUMA x Perks and Mini

P.A.M. and PUMA come together to create a collection blurring the lines between streetwear and outdoor clothing, within a larger multifaceted community project PAM/PUMA BIO/VERSE. Aiming to reconnect with the concepts of nature and community, taking the wearer from the convenience store to the hiking trail.

Graphics were inspired by the South American Yareta, a blobby, velvety cushion plant, adding a slight natural pixellated lense throughout to give a digital feel. Materials and colour were crafted style by style, lending a bespoke outlook to each and every garment and giving a wide variety of outfits to be worn throughout the range.

Panel placed knits were developed alongside a co-branded polar fleece print, heat embossed linings and outer shell fabrics for the outerwear pieces. Whilst trims such as metal belt loop clasps, recycled TPU badges, pullers, woven tapes and 1x1 ribs were custom developed, inspired by technical hiking gear.


Project: PUMA x Perks And Mini
Season: AW22

Graphic Design: Chris Austin & Misha Hollenbach
Apparel Design: Mike Djossou & Shauna Toohey
Product Management: Gordon Petersen
Footwear Design: Ana Junquera
Accessories Design: Laura Castex
Partner Management: Yasmina Junek