Manchester City
Running through a full gradient of sky blue – darker at the shoulders and lightening as it falls – the shirt is finished with a striking mirage metallic cat, monochrome crest and sponsors, along with an inside neck detail of “Not Your Typical City”, and raised flatknit cuff details.
The design speaks to the idea of progression, of a club always moving forward and never settling for where it currently stands. The overall effect is a kit that feels modern and distinctive while remaining unmistakably City.
Project: Manchester City Home
Season: AW26
Graphic Design: Chris Austin, Lisa Herr
Apparel Design: Will Savage, Jacob Bennett
Product Management: Tom Brown, Nicolai Cacao
Goalkeeper Concept
Inspired by PUMA’s iconic goalkeeper jersey, this concept bring a legendary design back with a modern perspective while honouring its heritage.
The original graphic, inspired by goal netting, created a bold and nostalgic visual identity. We reimagined this design today, putting the goalkeeper at the centre of the game, reflecting their unique visual and position as number 1 on the pitch.
The design celebrated PUMAs long-standing commitment to the goalkeeper and the position we have always championed.
Project: Goalkeeper Concept
Season: AW26
Graphic Design: Chris Austin
Apparel Design: Jacob Bennett
Product Management: Tom Brown
AC MIlan x Pleasures
The 2023/24 AC Milan Fourth Kit designed together with PLEASURES blends the punk, metal, and grunge influences of the LA streetwear brand with the intricate beauty of Milan’s gothic architecture.
The jersey features an illustration inspired by the detailed gothic architecture found in Milan, with a central motif inspired by the crest shape of AC Milan. Combining all of these together in fully placed panel prints on the front, sleeve and back panel, along with a detailed flatknit polo collar and cuff details. These are presented in two colourways, day and night.
Heat transfers are developed in three respective versions; “promo” is in solid silver heat transfers, “authentic” features a highly reflective 500cd heat transfers with a lightweight twill backing on the crest, and “replica” features 350cd flat reflective heat transfers.
Project: PUMA x AC Milan x Pleasures
Season: SS24
Graphic Design: Chris Austin
Apparel Design: Dayle Rushton
Product Management: Alonso Sanchez & Gabriel Bozzola
Partner Management: Yasmina Junek
PUMA x NEMEN
The PUMA_NEMEN® second collaboration draws inspiration from the “Erlkönig” spy-camouflage used for supercar prototypes, using this disruptive pattern to blur the lines between an assortment of fabrics and technical constructions.
After months of print techniques and development, we achieved a seamless high quality outlook and execution throughout multiple fabrics and constructions to tell a 360 story through apparel, footwear and accessories.
The technical jacqaurd knit was crafted with reflective yarns and complimented by highly reflective BEMIS heat transfers. Additionally, silicone embossed female velcro patches, matt/reflective labels and holographic badges are placed on the inside of the storm flaps to add extra detailing reminiscent of functional race
suits.
Project: PUMA x NEMEN
Season: AW22
Graphic Design: Chris Austin
Apparel Design: Mike Djossou, Leo Fasolo, Cate Fasolo
Product Management: Gordon Petersen & Diem Lien Tra
Development: Hugh Lau
Footwear Design: Ana Junquera & Erin LeGros
Partner Management: Yasmina Junek
PUMA x Perks and Mini
P.A.M. and PUMA come together to create a collection blurring the lines between streetwear and outdoor clothing, within a larger multifaceted community project PAM/PUMA BIO/VERSE. Aiming to reconnect with the concepts of nature and community, taking the wearer from the convenience store to the hiking trail.
Graphics were inspired by the South American Yareta, a blobby, velvety cushion plant, adding a slight natural pixellated lense throughout to give a digital feel. Materials and colour were crafted style by style, lending a bespoke outlook to each and every garment and giving a wide variety of outfits to be worn throughout the range.
Panel placed knits were developed alongside a co-branded polar fleece print, heat embossed linings and outer shell fabrics for the outerwear pieces. Whilst trims such as metal belt loop clasps, recycled TPU badges, pullers, woven tapes and 1x1 ribs were custom developed, inspired by technical hiking gear.
Project: PUMA x Perks And Mini
Season: AW22
Graphic Design: Chris Austin & Misha Hollenbach
Apparel Design: Mike Djossou & Shauna Toohey
Product Management: Gordon Petersen
Footwear Design: Ana Junquera
Accessories Design: Laura Castex
Partner Management: Yasmina Junek