ERLKÖNIG
Project: PUMA x NEMEN
Season: AW22
Graphic Design: Chris Austin
Apparel Design: Mike Djossou, Leo Fasolo, Cate Fasolo
Product Management: Gordon Petersen & Diem Lien Tra
Development: Hugh Lau
Footwear Design: Ana Junquera & Erin LeGros
Partner Management: Yasmina Junek
The PUMA_NEMEN® second collaboration draws inspiration from the “Erlkönig” spy-camouflage used for supercar prototypes, using this disruptive pattern to blur the lines between an assortment of fabrics and technical constructions.
After months of print techniques and development, we achieved a seamless high quality outlook and execution throughout multiple fabrics and constructions to tell a 360 story through apparel, footwear and accessories.
The technical jacqaurd knit was crafted with reflective yarns and complimented by highly reflective BEMIS heat transfers. Additionally, silicone embossed female velcro patches, matt/reflective labels and holographic badges are placed on the inside of the storm flaps to add extra detailing reminiscent of functional race suits.
After months of print techniques and development, we achieved a seamless high quality outlook and execution throughout multiple fabrics and constructions to tell a 360 story through apparel, footwear and accessories.
The technical jacqaurd knit was crafted with reflective yarns and complimented by highly reflective BEMIS heat transfers. Additionally, silicone embossed female velcro patches, matt/reflective labels and holographic badges are placed on the inside of the storm flaps to add extra detailing reminiscent of functional race suits.